People (original name People Weekly) is a weekly American magazine of celebrity and human-interest stories, published by Time Inc. As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising. People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in O...
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People (original name People Weekly) is a weekly American magazine of celebrity and human-interest stories, published by Time Inc. As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising. People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.
The magazine runs a roughly 50/50 mix of celebrity and human-interest stories. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy."
People has a website,
http://www.people.com, which focuses exclusively on celebrity news. In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a...
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